In my last blog post, I discussed ways to write several songs at once and how to keep them from all sounding the same. Today I'll talk about writing a lyric with a singular emotion quickly. [Scroll to the bottom if you'd like to hear a finished product of something we did last week.]

One of the few remaining lucrative frontiers in songwriting and production is for film and TV licensing. Not only do films and TV shows need songs for IN the shows, they also need songs for the advertisements ABOUT the TV shows. Each of these contexts has special requirements lyrically and musically. Today I'm going to specifically talk about the types of lyrics that are appropriate for use in an advertisement for a TV show...